In the PC and tablet in the market of stagflation, Japanese PC makers have collective decision, secure new products began to rise in price, at the same time, the situation will further enlarge to the digital camera market, the reason is that the yen rising material costs, the price of spare parts such as the large capacity storage increased by nearly 10%, Toshiba has decided to spring new product implementation price...
\"Japanese economic news\" reported that latest PC makers have decided to domestic prices in Japan. The highest market share in Japan's NEC personal computers (NECPC) will be the beginning of 2015 sale of new products for individuals delivery price increase by about 10%. Reason is influenced by the yen, cost of raw materials rose. Estimated that this trend will also spread to the production base are pushing ahead with overseas manufacturers such as TV and camera.
According to the report, China's lenovo group NECPC will raise the price of personal computers and tablet terminals. In January 2015 issue of the spring product delivery price will be higher than the old one. At present the company average retail price of personal computers is about 100000 yen. Is expected to raise prices, relevant commodity prices will rise by more than 10000 yen. Lenovo will also at the same time to face the new products for individuals and legal persons of the old product prices by 10% on average.
Domestic big 2 PC maker Fujitsu, raise the price of some products delivery for legal person. In addition also plans to combine style of upgrading, improve the product price for individuals. Price time and increase will be finalised in the future.
By began at the end of 2012 the yen, the dollar impact of Japan's top PC maker in the summer of 2013, increases by about 5%. Because the yen weakens further, material purchase prices rose by nearly 20% compared with a year ago. NECPC will by cutting costs to absorb 10% of materials rise in price, the rest will be passed on to the sales price.
HP Japan will also raise the price of part of the new product. The company has direct sales site in Japan will be increased the price of spare parts such as the large capacity storage by nearly 10%. Toshiba also discussing price for next spring's new product.
The future price trend and may spread to the TV and digital camera manufacturers. A large home appliance manufacturers executives said: \"given the yen and earnings, hope to implement price increases\". In Japan, with the advent of spring business of new product launch, manufacturers are expected to negotiate with home appliance sells for improve the supply price. However, home appliance sells in the implementation of price under the condition of depressed consumption, with a negative attitude estimation of negotiations will be in trouble.
Source: component network
